Customized Solution for Red Cross x Rezet Sneaker Store Campaign
Rezet Sneaker Store and Red Cross teamed up to collect old sneakers within the campaign "Give your Old Sneakers a New Home". All sneakers donated was sold at Red Cross stores to help those in need. To collect the sneakers in the stores, we developed customized transparent containers with the campaign's message, so it was easy to get the news and see how many shoes were collected.
Project
Rezet Sneaker Store
2020
Nonprofit
Key Skills
Product development
Prototyping
Visual design
Process
The campaign aimed to encourage everyone to hand in the sneakers that they never use, and at the same time inspire and draw attention to the value of recycling. An old pair of shoes can make a difference for someone else and even help make positive changes in the world. The shoes were collected at all Rezet Sneaker Stores in Denmark and quality checked before donated to Red Cross. The shoes would be sold in the Red Cross thrift stores afterwards. The profits were donated to social work and international emergency aid.
Concept
Together with Rezet Sneaker Store, we created a unique but straightforward solution for collecting customer's old shoes. The shoes were collected in transparent containers to raise awareness of the campaign and visually apparent how many shoes were collected. The transparent containers were made of recycled acrylic in Denmark.
